Entering … Pro tip: Have someone else read your post before it gets published, especially if you know you’re a little grammatically challenged! In recent months, her work has been featured in Teen Vogue, Glamour, Refinery29, Cosmopolitan, TIME, Newsweek, Fast Company, and Mashable. https://100poundsocial.com/blog/linkedin/linkedin-post-examples Comment, like and share industry content to gain attention and authority. Publishing on LinkedIn has many benefits (career counselor Lily Zhang wrote a great article about this), including being able to really engage with your audience and having the opportunity to have your work promoted to a wide readership. Select skills you need LinkedIn will populate skills from the job description you have entered. LinkedIn is the mecca of recruitment, there's no doubt about that. Americas: +1 857 990 9675 3. Employees and hiring managers could also inform their network about an open role with a status update and help you reach a broader audience. Call to action: To learn more and apply visit [link]. It enables users to build valuable connections with key decision-makers in their industry and acquire exciting job opportunities. … OK, so now you’ve created LinkedIn Company Page, but don’t start posting like crazy - yet! Des contenus vidéos. No matter the reason why you are using Linkedin, … Twitter had . Lastly, just because your followers get alerted that you published a new blog post, doesn’t mean you shouldn’t spread the word! Job posts with 150 words or less got candidates to apply You can check out her, Actionable Steps to Fight Workplace Racism, woman on computer courtesy of Shutterstock. Looking for awesome free photos to use? Which otherwise would have been nearly impossible. Job applicants are seeing the value in it, but so are employers. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. In my experience, this can be a blessing and a curse; if you’re not careful, your posts will end up seeming random, and your followers won’t come to know you as an expert on any given topic. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! B2C brands c… I’m really excited to see how the LinkedIn platform grows and expands as more people start using it. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. While you obviously don’t have to go the clickbait route (“You’ll Never Guess Which 27 Career Tips You’re Missing Out On!”) since that could be a turnoff in a professional setting, a compelling title could make all the difference. raconter l’histoire de l’entreprise afin d’humaniser davantage le post; rajouter 3 hashtags bien ciblés; Vous le voyez écrire des posts LinkedIn n’est pas si compliqué. Before explaining the step-by-step process, I need to share with you the philosophy behind it.Stick with me, because this is important.It’s all about influence.At first, my statement sounds obvious.But what’s the number one thing that people tend to chase on LinkedIn?It’s numbers. However, publishing content on LinkedIn is half the journey. If LinkedIn is vital to your recruitment strategy, our eBook on sourcing candidates on LinkedIn is a must-read. To get the most out of LinkedIn, you need to build yourself a professional brand on the network. Here are over 50 resources to check out. Post at the right time. Europe & Rest of World: +44 203 826 8149. You might include a call to action. Would you be able to write me a LinkedIn recommendation in the next couple of days to help me … Americas: +1 857 990 9675 It works. For example, I’ve seen people who’ve kept ongoing lists of great resources for their particular industry or republished content they had posted on other platforms to drive more eyeballs to the original source. Crowdsource your post. Use caution with this kind of post. Les axes d’amélioration. According to LinkedIn, over 75% of people who recently changed jobs used LinkedIn to inform their career decision. Write a LinkedIn update about the post you wrote, let people on other social media networks know, and feel free to get creative (e.g., put your latest LinkedIn blog post in your email signature). A supervisor reached out to me on LinkedIn. You can use it in any way you think would benefit your career. Dans le même esprit que le partage d’articles experts provenant du blog, il est … Industry insights, new tech and tools, step outside the day-to-day demands of HR and keep pace with a changing world. 4. As a result, creating content isn’t only about the writing itself but also about the visuals that support the content. You should also figure out a general cadence for your posts. Most support DEI, but don't know how to implement it. But that’s a misguided approach! You can’t just draft any old thing, slap it up there, and expect it to boost your career. Some of the formats that are especially popular on LinkedIn include: Infographics; Motivational images; Inspirational quotes from industry leaders; Images that promote company culture ; Why you need LinkedIn posts. Here are the easiest ways to do that. Don’t let jargon stand between you and your to-do list. After posting your job on the company page on LinkedIn, you can fill the additional details to enhance your job posting. You need to plan and develop the goals you want to achieve with your LinkedIn Page. Keeping things concise helps candidates immediately get the info they need. https://resources.workable.com/tutorial/linkedin-job-posting Great example: Check out L’Oreal Career Page. Ask questions, find answers, get tips, and dig deeper into our product. Right off the bat, before you post anything to the platform, figure out what you want to use it for. For example, instead of just titling a post “5 Blog Resources,” something like “5 Resources That Will Help You Finally Get Your Blog Off the Ground” stands out more in a sea of similar posts. But, for most people, the goal is to expand their networks—especially for those looking for new job opportunities. So it’s already a great way to stay engaged with your network. Nina RAMEN, growth-hackeuse et marketeuse à l'école du recrutement te livre tout ses secrets pour faire un post LinkedIn qui fonctionne. In the case of L’Oréal, it positions them as an attractive and intriguing brand. The how-to articles (“How to write a good headline profile for LinkedIn,” for … longer ones, according to LinkedIn’s behavioral data. Bonus points if you can pack the clickable title with feeling: Sales Recruiter, Meet Your New ACME Family. And while she admitted it was out of the ordinary, there was a method to her madness: When she connected with people on LinkedIn or was emailing with professional contacts, she found that having her shortened resume on LinkedIn also drove people to check out her entire profile. Top 5 LinkedIn Post Ideas to start with. Linkedin is the most significant business-related with over 250 million active users per month, and it is the social network highly used for recruitment and sales purposes. A couple weeks ago, one of my connections posted a shortened version of her resume in a LinkedIn blog post. Nutzen Sie LinkedIn Jobs und erhöhen Sie so die Chance, über Menschen, die Sie kennen, an … Like other social media, LinkedIn supports hashtags. Une des clés du recrutement. Edit the text to give information about the position or personalize your message, based on your company’s voice. With LinkedIn’s paid job postings, you can advertise your open roles, target your desired candidates and reach out to potential new hires. Are you hoping to be seen as a thought leader in your field? I’m working on improving my LinkedIn profile and one of my goals is to get a couple of recommendations from colleagues that know my work well. Avoid images that look random, blurry, or confusing. I have several LinkedIn articles that still get comments a year or 18 months after they were published. It will also populate your company description from your company page. When you’re using Workable as your recruiting software, posting jobs on LinkedIn is fast and simple. While you may not want to re-write a shorter resume, the lesson is this: LinkedIn’s blog platform doesn’t just have to be used for original blog content. 16. Edit the job with additional details like industry, field, experience required and more. First, pick an intriguing cover photo that will drive people to your post. Learn more about the features available and how they make each recruiting task easier. Read our report on diversity, equity & inclusion in the workplace, Job advertising options on social media with Workable, How to integrate your LinkedIn Recruiter account with Workable. Use hashtags to highlight: How to Post a New Job on LinkedIn Group Step 1 You can share this job opening on your LinkedIn Profile as well. They also all keep with common “themes” for their posts so that their readers know what to expect when they publish something new. Professionals are consumers, too. Afin de ne pas être pris de court dans la rédaction de vos posts LinkedIn, … Simple is better in this case, and because so many people use not-so-great photos on LinkedIn, your post will stand out more in a sea of bad images. In this example, 730,014 LinkedIn members have the job title “Editor.” 4. So the content added to LinkedIn is highly important. For example, instead of just titling a post “5 Blog Resources,” something like “5 Resources That Will Help You Finally Get Your Blog Off the Ground” stands out more in a sea of similar posts. The LinkedIn recommendation example shows that the team at Brite go above and beyond for our candidates. More than 50% of all social trafficto B2B sites comes from LinkedIn. The platform has native tools such as Sales Navigator, Lead Generation, and a Recruitment feature that all use a crawler to read the profile. Für 64 % der Jobsuchenden führt der Weg zu einem neuen Job über eine Empfehlung. If you’re already connected on LinkedIn, that’s probably easiest. After taking a stab at the platform over the past few weeks, I’ve discovered several important steps to successful LinkedIn posting. Follow, endorse and write recommendations for talented individuals to build … On average, a LinkedIn post with zero images receives about 6,413 views. Sign up for jargon-free hiring resources. Refine your content strategy to appeal to your audience, but check out these great tips from the Content Marketing Institute for ideas on what performs well on LinkedIn. Workable helps companies of all sizes hire at scale. This may seem like a no-brainer, but having read countless self-published blog posts from LinkedIn users that were typo-laden or incoherent (even offensive in some cases), it’s definitely something that needs to be said. Enter job details LinkedIn will prompt you to write a job description. Do you just want to share professional updates with your network, like job changes or projects you’re working on? A post will be created automatically and you can easily share it with your network. This is also a great time to utilize LinkedIn’s tag feature so that people searching for posts related to yours can find it. What’s in, what’s out, and what’s around the corner—they’ve got the HR world covered. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Connect with our team of Workable experts and other industry professionals. Boom. Aaron Pagan Accessibility Technology Sales. Second, make your title clear, concise, or intriguing. The best way to get on your network or recruiters' radar is to post on LinkedIn. However, like any sort of creative outlet, writing on LinkedIn is a lot easier said than done. Get clear explanations of the most common HR terms. Rachel was a client of Karen’s who required assistance with hiring for multiple roles. With the dominant publishing feature on LinkedIn, marketers are given a platform to reach prospects and forge relationships with them. When you want to share an open position with your network for free, consider posting a status update on your company’s LinkedIn page. You will also be asked to select the required skills for your role. Do you want to post general career advice so others see you as a smart job seeker? Struggling with a task or project? Most support DEI, but don't know how to implement it. Start by connecting with and following prospective candidates. We set up an interview and from there I was hired. Tim’s profile is another good example of a LinkedIn profile covering all critical elements. Good LinkedIn Post Example #4: Mix It Up Sometimes, short posts that ask a relevant, somewhat charged question lead to good engagement. The most popular posters on LinkedIn publish anywhere from every three or four days to twice per month, but most of them are consistent with the schedule they choose, and they really engage their audiences with their brand. How to Connect With Candidates on LinkedIn: LinkedIn allows you to do much more than post a job. Do you want to post regularly (once per week or month) so that people start associating your posts as part of a regular series? Add a few personal touches and you’re good to go. A LinkedIn post is an informative status update that can include content such as quotes, articles, job listings, videos, and photos. Your followers will view your job and may visit your careers page to learn more about it (and potentially apply) or even leave a comment to refer someone. These are definitely things to consider so that professional contacts know what to expect. Surprise: LinkedIn’s blogging platform does not have to be used only for blog posts. Because they appear in the same prominent, blue text as links, it’s wise not to include more than one or two. While doing that, simply check the ‘Show my Profile on the Job Post’ box. Europe & Rest of World: +44 203 826 8149 With over 575 million users, LinkedIn is one of the most effective professional networking platforms. 17 min monthly on LinkedIn (Chaudhary, 2017). You have to put some care into it. What This Accomplishes — For a brand or business, LinkedIn post ideas should include and recruiting-friendly mentions and interesting content. At first, I was confused (after all, LinkedIn is essentially a professional networking and resume platform, and this seemed redundant), so I asked her about it. And while some of the same rules for writing good blog posts apply to writing good LinkedIn posts (communications expert Alex Honeysett has some tips on that here), there are a few special things you have to keep in mind. And to do that, you have to make your post attractive when people are scanning posts on the main LinkedIn Pulse page. For every hiring challenge, Workable has a solution. Read our report on diversity, equity & inclusion in the workplace. How to Post a Job on LinkedIn using Recruiterflow? Describe your job. The real value on LinkedIn is not the number of people in the network, but the influence that you possess within your net… 317 million users in 2017, of which more than 7.7 million . Remember that these posts are an extension of your professional self (and you in general), so take the time to edit and proofread. For example: Sales Recruiter at ACME: Apply Today. Glad you asked! Companies with LinkedIn business pages are able to post job listings for fellow LinkedIn users to see and apply to. So, if you aren't using it to promote your new job listing or share it with the world, it's time to start. Read the minds of our team of HR writers. Pour préparer l’avenir, vous devez savoir vous situer par rapport à vos pairs. Si vous êtes dans le recrutement, je ne peux que vous recommander de vous en inspirer. Whenever you publish a new post on LinkedIn, all of your connections will get a notification letting them know to check it out. You can give an article new life by resharing it via a LinkedIn post that directs users to that article. Start today by requesting a demo or posting a job for free to discover how Workable can help you find and hire great people. LinkedIn was the matchmaker.”. (Need a little help coming up with topics to write about? Here’s what a Facebook job post by Workable looks like: Buy-in, lack of diverse talent pool, and know-how are major hurdles in Diversity, Equity and Inclusion initiatives. These 20 prompts can get you going.). And since more than 50% of job views on LinkedIn are on mobile devices, shorter descriptions are a better fit for modern candidates. Here’s what to include in a LinkedIn job post: Text: Our [sales team] in [New York] is growing and we’re currently looking to hire a [Sales training specialist]. First, you need to do some thinking and planning after creating your LinkedIn company page. Get clear, concise, up-to-date advice with our practical, step-by-step guides. Un simple post, un peu de viralité, et le tour est joué. About the Author: Sophie is a Content Marketer here at Firefish! Karen used her experience and knowledge of recruitment to help Rachel place some hard to fill job vacancies. 2. LinkedIn has become one of the most important hubs for recruiting top talent to your company.. With this in mind, posting job ads on LinkedIn should be a core element within your recruitment marketing strategy.. What Are LinkedIn Job Ads? You will design training and development programs from scratch and coach our [salespeople] so that they meet their goals. Method 2 – The LinkedIn Way. Example: ask 10 people in your office the best advice they would have for someone that wants to get into your industry. Unlike other publications, which often have topic guidelines or restrictions, being able to post your own content on LinkedIn gives you the freedom to write about whatever you’d like. In this case, the post is only “charged” from the point of view of somebody hiring/interviewing and SDR. Start conversations with personalized messages introducing yourself and your company. le post permet d’anticiper les prochains recrutements en précisant les villes et les postes concernées. It was an interesting idea that actually landed her a job after someone saw her blog post resume, read her LinkedIn profile, and contacted her. Banish the blank page for good with our 1000+ HR templates. J’ai justement relevé un super post d’une Consultante en recrutement que j’ai croisé dans le réseau social professionnel. But unlike a personal blog, you’re not setting up a theme for yourself from the start. website creator Les recruteurs n’utilisent pas seulement les outils payants de LinkedIn pour trouver les bons talents le plus rapidement possible. Or would you rather post sporadically—which working on a large platform like this allows you to do, unlike a personal blog? Post and then respond and engage with others who like your post to keep them in the loop. Our data shows that peak times for shares to LinkedIn and clicks on those links occur on Mondays between 2:00 and 4:00 p.m. Create a job, select Linkedin as a channel to publish the job in the promote tab of Recruiterflow. Lily Herman is a New York-based writer and editor. You could also give candidates the option to apply directly using information from their LinkedIn profiles to speed up the application process. Here are just a few reasons: 1. Here’s the word-for-word example I would use to get LinkedIn recommendations: “Hi ____. C’est exactement l’objectif de ce rapport : permettre aux spécialistes de l’acquisition de talents comme vous de se comparer aux autres équipes du monde entier quant aux mesures et tendances les plus importantes en matière de recrutement. Lastly, select the Linkedin icon and save the job on the board. published a post on LinkedIn and the average user spends . In my experience, the more specific the tag, the higher chance of views, likes, and comments without you having to do anything else. Join the super cool early adopters now and get writing! Ready-to-go resources to support you through every stage of the HR lifecycle, from recruiting to retention. This is also a great time to utilize LinkedIn’s tag feature so that … Last year, LinkedIn announced that anyone (not just people deemed as “influencers”) could publish on its blog platform, allowing every professional the opportunity to get his or her voice and work out there on the web. ET. LinkedIn also reported that new employees sourced through LinkedIn … Mention all the relevant skills required and the expiry of the job post. STEP #2: Set your goals Set your LinkedIn goals. Visuals break up long-form content into smaller chunks and keep people moving through the article at … You never know who will be reading, and you don’t want those people to be turned off by sloppy writing. They still plug their product, but it isn’t the only content you see. When you share varied content like this, you become less of a sales-driven entity and more of a personable company that’s …
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